Pour parvenir à se positionner dans google, il s’agit de prendre en compte deux paramètres majeurs. Il en existe d’autres mais nous allons nous intéresser d’abord à ceux-ci :
1°/ L’optimisation on-page
Le référencement ‘on-page’ correspond à l’optimisation sur site. Pour parvenir à une bonne optimisation, il faut ,d’abord, classer par ordre d’importance chaque facteur puis utiliser à bon escient les plus importants. A mon sens, il faut miser en priorité sur le titre (la balise
), les ancres des liens internes, les titres internes (h1, h2) puis les balises strong. La proximité sémantique est également importanteet il faudra pour cela ne pas faire apparaitre seulement le mot-clé visé mais également les mots proches.</p>
<p><strong>2°/ Le netlinking</strong></p>
<p>80% du positionnement vient en général du netlinking. Plus votre site a de liens, plus ils sont proches de votre thématique et plus ils viennent de sites de qualité, plus google a de chances de vous considérer comme un site de qualité. L’ancre doit également comprendre vos mots-clés pour être pertinente (comme je le fais ici pour mon site de <a href='http://www.egocentrisme.com'>consultant seo</a>). Pour commencer à faire des liens, voici quelques façons de faire évidentes :</p>
<p>– Sites de CP (comme ici)</p>
<p>– Annuaires</p>
<p>– Commentaires de blogs</p>
<p>– Bookmarking</p>
<p>– etc… (il en existe des milliers.)</p>
<p>Dans le cas où vous auriez besoin de plus, je suis disponible : <a href='http://www.egocentrisme.com/#2'>consultant référencement</a></p>
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