{"id":5229,"date":"2009-07-31T16:03:38","date_gmt":"2009-07-31T15:03:38","guid":{"rendered":"http:\/\/www.autopromopro.com\/2009\/07\/31\/la-poste-decerne-le-labeladresse-2009-au-fichier-postal-danyresa.php"},"modified":"2020-02-07T17:22:18","modified_gmt":"2020-02-07T16:22:18","slug":"la-poste-decerne-le-labeladresse-2009-au-fichier-postal-danyresa","status":"publish","type":"post","link":"https:\/\/www.autopromopro.com\/articles\/2009\/07\/31\/la-poste-decerne-le-labeladresse-2009-au-fichier-postal-danyresa\/","title":{"rendered":"La Poste d\u00e9cerne le \u00ab\u00a0Labeladresse 2009\u00a0\u00bb au fichier postal d&rsquo;anyresa !"},"content":{"rendered":"<p>  <!--[if gte mso 9]&amp;gt;     Normal   0   0   1   391   2233   RESAVACS   18   4   2742   11.1282          &amp;lt;![endif]--><!--[if gte mso 9]&amp;gt;     0         21   0   0      &amp;lt;![endif]-->  <!--  \/* Font Definitions *\/ @font-face \t{font-family:\"Times New Roman\"; \tpanose-1:0 2 2 6 3 5 4 5 2 3; \tmso-font-charset:0; 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\tmso-footer-margin:36.0pt; \tmso-paper-source:0;} div.Section1 \t{page:Section1;}  \/* List Definitions *\/ @list l0 \t{mso-list-id:491407579; \tmso-list-type:hybrid; \tmso-list-template-ids:-1367815640 853004 197644 328716 66572 197644 328716 66572 197644 328716;} @list l0:level1 \t{mso-level-number-format:bullet; \tmso-level-text:?; \tmso-level-tab-stop:none; \tmso-level-number-position:left; \tmargin-left:18.0pt; \ttext-indent:-18.0pt; \tfont-family:Wingdings;} @list l1 \t{mso-list-id:653414009; \tmso-list-type:hybrid; \tmso-list-template-ids:-2084282522 929080874 197644 328716 66572 197644 328716 66572 197644 328716;} @list l1:level1 \t{mso-level-number-format:bullet; \tmso-level-text:?; \tmso-level-tab-stop:none; \tmso-level-number-position:left; \ttext-indent:-18.0pt; \tfont-family:Wingdings; \tcolor:red; \tfont-weight:bold; \tfont-style:normal;} ol \t{margin-bottom:0cm;} ul \t{margin-bottom:0cm;} -->   <!--StartFragment--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.twikeodream.com\/images\/6740666Anyresa_location_vacances-150.jpg\" alt=\"Logo Anyresa location de vacances et saisonni\u00e8re\" width=\"150\" align=\"left\" height=\"157\" \/><a href=\"http:\/\/www.laposte.fr\/sna\/rubrique.php3?id_rubrique=36\" title=\"Label Labeladresse 2009\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.twikeodream.com\/images\/6678897Labeladresse_Anyresa_150.jpg\" alt=\"Label Labeladresse 2009 La Poste SNA\" width=\"150\" align=\"right\" height=\"157\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p><strong>Anyresa.com\u00a0 annonce la normalisation de sa base postale par WDM et lab\u00e9lis\u00e9e \u00ab\u00a0<a href=\"http:\/\/www.laposte.fr\/sna\/rubrique.php3?id_rubrique=36\" title=\"Anyresa Label Labeladresse 2009 La Poste SNA fichier postal bases de donn\u00e9es marketing direct\">LABELADRESSE\u00a02009<\/a>\u00bb d\u00e9cern\u00e9 par La Poste SNA.<\/strong><strong> Ce label de qualit\u00e9 con\u00e7u par La Poste, premier op\u00e9rateur fran\u00e7ais en marketing direct, r\u00e9compense les fichiers de propri\u00e9taires destin\u00e9s \u00e0 la location et \u00e0 l\u2019\u00e9change, et qui ont fait l\u2019objet d\u2019une d\u00e9marche qualit\u00e9 r\u00e9currente pour les rendre sains !<\/strong><\/p>\n<p><!--[if !supportEmptyParas]-->\u00a0<!--[endif]--><\/p>\n<p><strong>Anyresa.com<\/strong>, moteur de recherche de location de vacances, commercialise son <strong>fichier opt\u2019in partenaire et postal (N\u00b0 CNIL\u00a0: 1283239)<\/strong>.<\/p>\n<p>Le fichier d\u2019anyresa est compos\u00e9 de\u00a0 <strong>190\u00a0000 adresses postales <\/strong>normalis\u00e9es et labellis\u00e9es d\u2019une r\u00e9cence de <strong>0-6 mois<\/strong> et de <strong>170\u00a0000 adresses emails <\/strong>opt\u2019in partenaire.<\/p>\n<p><strong>Ces 170\u00a0000 membres sont ventil\u00e9s de la mani\u00e8re suivante :<\/strong><\/p>\n<ul>\n<li><!--[if !supportLists]--><strong>65 % de Femmes<\/strong> et 35% d\u2019Hommes<\/li>\n<li><!--[if !supportLists]--><strong>50%<\/strong> \u00e2g\u00e9es entre <strong>26-45 ans<\/strong> et <strong>32%<\/strong> + de <strong>46ans<\/strong>.<\/li>\n<li><!--[if !supportLists]--><strong>56%<\/strong> ont des <strong>enfants<\/strong> dont <strong>33%<\/strong> sont \u00e2g\u00e9s <strong>entre<\/strong> <strong>6-11 ans<\/strong>,<\/li>\n<li><!--[if !supportLists]--><strong>53%<\/strong> sont locataires et <strong>47% sont propri\u00e9taires<\/strong> de leur bien immobilier<\/li>\n<li><!--[if !supportLists]--><strong>90%\u00a0 sont des acheteurs en ligne <\/strong>ou \u00e0<strong> fort potentiel<\/strong>.<\/li>\n<\/ul>\n<p><!--[if !supportLists]--><strong>Centres d\u2019int\u00e9r\u00eats <\/strong><strong>les plus dominants : <\/strong><\/p>\n<ul>\n<li><em> Voyage 17%, <\/em><\/li>\n<li><em>D\u00e9co 11%, <\/em><\/li>\n<li><em>Beaut\u00e9 12%, <\/em><\/li>\n<li><em>Famille 8%, <\/em><\/li>\n<li><em>Sports et Loisirs 7%, <\/em><\/li>\n<li><em>Bricolage &amp;  Jardinage 8%, <\/em><\/li>\n<li><em>High-tech 7%. <\/em><\/li>\n<\/ul>\n<p><strong>Au total 9 crit\u00e8res de ciblage<\/strong><strong> sont disponibles :<\/strong><\/p>\n<ol>\n<li><!--[if !supportLists]--> <!--[endif]--><em>Civilit\u00e9,<\/em><\/li>\n<li><em> Age, <\/em><\/li>\n<li><em>G\u00e9o localis\u00e9,<\/em><\/li>\n<li><em> F.A.I,<\/em><\/li>\n<li><em> Cat\u00e9gorie socioprofessionnelle, <\/em><\/li>\n<li><em>Nombre d\u2019enfants, <\/em><\/li>\n<li><em>Age des enfants, <\/em><\/li>\n<li><em>Statut r\u00e9sidentiel, <\/em><\/li>\n<li><em>Centres d\u2019int\u00e9r\u00eat <\/em><\/li>\n<\/ol>\n<p>Le tarif brut HT varie selon ces diff\u00e9rents crit\u00e8res. La grille tarifaire est disponible sur demande.<br \/>\n<!--[if !supportLineBreakNewLine]--><br \/>\n<!--[endif]--><\/p>\n<p>Aucun <strong>des fichiers ou bases de donn\u00e9es lou\u00e9s par anyresa n\u2019est en exclusivit\u00e9<\/strong> chez un broker.<\/p>\n<p><!--[if !supportEmptyParas]-->\u00a0<!--[endif]--><\/p>\n<p>Pour toute demande de comptage ou pour tout compl\u00e9ment d\u2019information, le contact chez anyresa est\u00a0:<\/p>\n<p><!--[if !supportEmptyParas]-->\u00a0<!--[endif]--><\/p>\n<p><strong>Franck Tabary <\/strong><\/p>\n<p><strong>Responsable Marketing Web<\/strong><\/p>\n<p>LD\u00a0:\u00a0 + 33 (0)1 41 10 41 71<\/p>\n<p>STD\u00a0: + 33 (0)1 41 10 41 60<\/p>\n<p>Email\u00a0:\u00a0 <a href=\"mailto:franck.tabary@resavacs.com\">franck.tabary@resavacs.com<\/a><\/p>\n<p><strong><!--[if !supportEmptyParas]-->\u00a0<\/strong><\/p>\n<p><strong><em>A propos d\u2019<\/em><\/strong><em>Anyresa<strong> :<\/strong><\/em><\/p>\n<p><em>Anyresa.com est la propri\u00e9t\u00e9 de la soci\u00e9t\u00e9 RESAVACS SAS d\u00e9clar\u00e9 \u00e0 la <strong>CNIL sous le N\u00b0 1283239<\/strong><\/em><em>. Portail sp\u00e9cialis\u00e9 dans la location de vacances. Anyresa rassemble et f\u00e9d\u00e8re l\u2019ensemble des acteurs majeurs de la location saisonni\u00e8re. L\u2019ergonomie du site associ\u00e9 \u00e0 la convivialit\u00e9 du moteur permet d\u2019effectuer des recherches de locations de vacances plus facile et des r\u00e9sultats plus qualitatifs. Plus de 15 millions de s\u00e9jours sont propos\u00e9s. Un e-Zine vient \u00e9toffer le catalogue des offres en proposant de nombreux reportages, astuces, conseils et bons plans aux internautes. Un forum est pr\u00e9vu pour septembre \/ octobre 2009. Plus de 60 audioguides sont propos\u00e9s gratuitement en t\u00e9l\u00e9chargement.<\/em><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyresa.com  annonce la normalisation de sa base postale par WDM et lab\u00e9lis\u00e9e \u00ab LABELADRESSE 2009\u00bb d\u00e9cern\u00e9 par La Poste SNA. Ce label de qualit\u00e9 con\u00e7u par La Poste, premier op\u00e9rateur fran\u00e7ais en marketing direct, r\u00e9compense les fichiers de propri\u00e9taires destin\u00e9s \u00e0 la location et \u00e0 l\u2019\u00e9change, et qui ont fait l\u2019objet d\u2019une d\u00e9marche qualit\u00e9 r\u00e9currente pour les rendre sains !<\/p>\n","protected":false},"author":1192,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1076],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","hentry","category-communique","category-e-marketing"],"_links":{"self":[{"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/users\/1192"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":13,"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":76233,"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/posts\/5229\/revisions\/76233"}],"wp:attachment":[{"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autopromopro.com\/articles\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}